Lead Performance
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Lead funnel
Cumulative. Dialled means a call went out; reached means someone answered.
Against target
Benchmarks agreed for this engagement.
Time to first human call
Inbound leads only. Purchased and dialler lists are excluded — the call precedes the record.
By arrival time
Business hours are 08:00–20:00 Eastern.
Performance by source
Click a column to sort. Speed to lead is not meaningful for outbound lists and is left blank. The Sales Recovery pipeline is excluded — it is a historical dump with almost no call activity.
Outcomes recorded
From the opportunity Disposition field in GoHighLevel.
Lead volume
Leads received per day.
Cost
Advertising spend is tracked for the Solar CEOs source only.